About the programme

Persuasion is an art that must be learned if the road to agreement is not to be strewn with acrimony or conflict. It's not about being domineering or dismissive, but following a structured approach that accounts for everybody's needs. By listening actively to others, explaining your own feelings, and inviting other ideas and building on them, agreement will follow naturally.

This humorous drama provides a clear, three-stage structure that’s memorable and simple to put into practice. It demonstrates a vital skill – especially for managers conducting meetings or negotiations – and will comfortably support existing courses on management and leadership skills.

The key outcomes

-Learn to express opinions or goals in a way that is sensitive, respectful and ultimately persuasive
-Run more productive meetings and achieve more successful negotiations