The aim
To maximise the opportunities created by participation in an exhibition.
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Training Program Description
About the programme
Having to plan and staff an exhibition stand often absorbs a sizeable chunk of your marketing budget. Too often it's regarded as a grand PR exercise, but it should be treated as a wonderful opportunity to sell to both new and existing clients. So how can you ensure it’s not money wasted and make it a real success?
This humorous drama presents the dos and don’ts of exhibiting in an entertaining and memorable format. The secrets of success are demonstrated in a clearly structured format: know your objectives, know your visitors and know the role you are expected to play.
The key outcomes
-Teaches organisations how to get the most out of their exhibition stands -Equips stand staff with all the skills they need to be fully productive
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